Friday, 27 February 2015

Spring superhero

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And so we concurred London, which felt very mild after the frostbitten NYC. I got a bit carried away celebrating the fact that I could ease into my spring wardrobe in February, notice the lack of black and the missing heavy coat, we are getting somewhere. I wore brand new season Charlie May with a superhero-like cape, I would like to say it was all well planned but the truth is that I was forced to rely on the newness that I picked up from the post office after flying straight in from New York to take on London fashion week. I few outfits lined up while I enjoy missing out on Milan, because I need my strength for Paris!
Photos by Mikko Puttonen

Tuesday, 24 February 2015

Side splits

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The hero piece that kept we warm all week. Overly long sleeves, massive collar, you might remember it comes with a matching skirt, too. This weeks take was however a bit more tailored, three-courters palazzo pants came to freshen the silhouette. May it remain a mystery how many pairs of cut off tights I wore underneath.

Image one by Adam Katz Sinding, others private, image four by Nabile Quenum

Saturday, 21 February 2015

NYC survival

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So weather took an awkward turn in NYC, so instead of wearing a nicely planned outfit, I had to wear everything - kinda like Joey from Friends. However, we made it and the second week of fashion month is already in full swing here in London, which feels very much like a tropical destination. Hello bare legs - finally!

Sunday, 15 February 2015

Hi New York

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Hello from New York fashion week! It’s the season again and I decided somewhat last minute to join the fashion crew here in minus thousand degrees. However, I’m Finnish so dressing for the colder days is something I’ve had to do before.... No open toe shoes for me this winter, there is surprisingly many them here. More of the usual WhatIwore’s to follow.

Friday, 13 February 2015

I had you at Hello

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SIMONE PERELE bra
PINKO skirt
SAINT LAURENT bangle
PEARL ring, Thailand find
WHISTLES jumpsuit
5 INCH AND UP x RIVER ISLAND shoes

Not that I ever had a day too similar to the previous, this week has been a little extra special to me. Five years ago I sat in my new London flat and published my first ever blogpost, simply titled ‘Hello’. I had no idea that I had just taken the first step to the rest of my life. Five years later, I’ve experienced opportunities beyond my dreams with a signature shoe collection for River Island as a fresh highlight of my blogging career. All of this, sponsored by sleepless nights but one hundred percent fueled by you.

As a little break from the usual street style, we shot a series of Fifty Shades, B&W photos with Finnish photographer Heli Roosmäe that I’m excited to share with you. More to come soon.

So Thank you, Kiitos, Tack. Cheers to another year!
 Photos by Heli Roosmäe
Make up by Keiku Borgström
Hair by Taisto Lindeman

Friday, 6 February 2015

The Brush Contest

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Listen up all aspiring makeup artists, beauty bloggers and cosmetic enthusiasts! I'm teaming up with L'Oreal Paris to launch 'The Brush Contest' - the first, global search for the next great makeup designer for L’Oreal Paris. The prize - A one year contract worth a whopping €100,000 could be yours, simply show us your bold take on the trend 'Colour Clash' by getting creative in a short tutorial video.

See details and enter here

In my take on the 'Colour Clash' theme, I played around with hues of red, matching it with soft, baby blue nails, perfect for a fresh, spring-like look. The colours are never as scary as they seem in the palette, just layer up and remember the blending brush is your best friend.
 
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 Start with a fresh face, lay on the base, a highlighter around the eyes and good primer on the lids.
 
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Apply the eye liner, I recommend the 'Super Liner' for a perfectly, precise flick. Paint it on slowly, with your eyes open and remember to also apply it inside the lash line for an intense finish. I used the more liquid 'Super Liner' for the inner lash line.

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Start playing around with the colours. I used 'Colour Riche Dual Effects' in Rose Nude. Apply the light pink tone on the top lids, under the brows, and in the inner corner of your eyes. Using a blending brush, fade it out for an even base. Dab on the deep red on the upper lid, don't worry about an even finish at this stage. Apply equal amount on both eyes as pictured.

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Work the blending brush on the coloured lids until you are have a smooth finish. Aim to have more colour in the outer corner of your eye and in the crease. Also apply a thin line of the dark red under the eye with a smaller, flat brush for a framed look. This will also make your eyes appear bigger.
    
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Apply the highlighter tone from the palette on the middle of the lid, under the brows and in the inner corner of your eye.

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Then apply two layers of mascara. I used 'Miss Manga' in black. Use a cotton swab to clean up under the winged flick, all colour should only sit above this line.

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Then comes the bight reds! After lining the lips, I used 'Colour Riche' Blake, to match my pale skin tone.
 
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Voila! As a finishing touch, I used a darker lip liner, the 'Contour Parfait' in Burgundy, to line the corner of the lips for some added drama.

L’Oreal Paris products used

Colour Riche Nail Polish ‘Nouvelle Vague’

Touche Magique Concealer

Super Liner Perfect Slim

Super Liner Eye Liner

Colour Riche Dual Effects in 'Rose Nude'

Miss Manga Mascara

Colour Riche Collection Lipstick 'Blake'

Contour Parfait Lip Liner ‘Burgundy’

Photos by Mikko Puttonen

Saturday, 31 January 2015

Flatish

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BALENCIAGA coat
ONAR 'Aman' fur
COS shirt
LOLO AND GALAGO ring
ZARA pants
STELLA MCCARTNEY shoes

 
Brace yourself, no arched ankles for a change. Flatforms usually make me cringe, even the name is ugly. However, on rare occasions a raised flat pair comes along that tickles my fancy. I am the self acclaimed heel lover but when I find a shoe that brings something new to the table, I’ll be the first one to buy it. Well, I might have been among the first to own these but it took me months to choose these over my beloved heels for a day... What can I say, priorities.

Another thing worth mentioning is the Finnish Onar scarf that has kept me warm all winter. Ethically sourced from existing materials and now even available on Farfetch. Take it from The Times, this brand is the one to watch.
Photos by Mikko Puttonen

Wednesday, 28 January 2015

No more denial

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MARNI coat
CHARLIE MAY knit
ZARA pants
SAINT LAURENT ring
BALENCIAGA bag
GIANVITO ROSSI shoes

I’m here to tease you with yet another amazing coat. Adding a versatile Marni piece to my ever growing collection of coats, that now swallows about 80 percent of my wardrobe. ‘The bigger the better’ is what I always think in store, which I hate myself for later when I’m trying to squeeze it into the racks at home. The weather here is an utter struggle, I’m working hard on disguising it. However, I realized that I can minimize the weather damage by giving all my biggest coats a run for their money by actually wearing them. Less leather jackets, more dressing for the winter. Sounds like a given? For a blogger it’s not, dressing seasonally inappropriate is what we do best. Furs in the summer, ‘may this scarf be my coat’ in the winter. After too many colds, I’m planning (or more like forced) to do rest of my winter dressing the old fashion way.
Photos by Mikko Puttonen